NFL
COMMERCIAL | EDITORIAL | LIVE ACTION | TYPOGRAPHY

With the NFL Honors project came the need to highlight the historical significance of not just the players of today, but of the players past who made the game what it is today. Throughout the piece, viewers see a seamless combination of black and white mixed with color photographs, shot practically in a table top live action situation highlighting the unity that generations of football players share as they come together for such a special evening. The camera is never still, drawing a parallel with the high intensity nature of the game, using elegant typography not usually associated with sports branding, we intended to bring an air of sophistication to the sports ceremony.